Should You Use AI Copywriting Tools or Hire a Human Copywriter?
Businesses and professionals are constantly looking for ways to produce captivating content that connects with their target audiences. And lately, there has been a lot of debate surrounding the role of AI copywriting–especially what it means for writers and whether AI tools sacrifice expertise and creativity. Is there a return on investment (ROI) in using AI copywriting tools? And can it work in combination with human touch?
AI Copywriting
Artificial intelligence is impressive when you look at it from an unbiased POV. And it has made significant strides in content creation, revolutionizing different industries, including copywriting. AI-powered copywriting tools use natural language to generate written content–and this is for practically any business or platform. From blogs and social posts to email campaigns and product descriptions, these tools promise to streamline content production and save valuable time and money.
A few Pros of AI Copywriting tools:
Speed and Efficiency: AI-powered tools can generate A LOT of content in minutes. And anyone can use them–including health professionals, energy workers, and coaches who often juggle multiple roles.
Data-Driven Insights: AI can analyze a lot of data to optimize content for target audiences. It can even study tone and language, giving you a feel for how your audience interprets your content. Using them, you can improve how you engage with people, whether on social media or by email.
Consistency: AI tools are great at maintaining a consistent tone and style, meaning you can ensure your brand's messaging is always on point.
The Human Touch: Embracing Creativity and Authenticity
That said, there is NOTHING like human touch. While AI copywriting offers efficiency and speed, there are unique additions that only people can bring to the table. Copywriters offer unbeatable creativity, authenticity, and emotional intelligence, allowing us to connect with audiences on a deeper level.
Let's think of this from the angle of a coach or spiritual practitioner. While AI tools can describe modalities, characteristics, and features of working with someone, they can't tell the practitioner's or client's personal experience, POV, and feelings. And when it comes to marketing, success comes from connecting to your audience personally. At the end of the day, people buy products and services that make them feel something.
Pros of working with an actual person:
Authenticity and Originality: As copywriters, we bring a unique perspective to our work and capture emotions. We can also tell stories through our content–the difference between showing and telling. This authenticity builds a genuine connection with readers, fostering engagement and trust.
Adaptability: People can react to real-time events, cultural shifts, and audience feedback at the moment that it's needed.
Brand Voice: While AI tools are great at providing consistency, people are masters at capturing a brand's unique voice.
When all is said and done, finding a balance between AI and human creativity is an excellent bet. Undoubtedly, AI copywriting tools will play a significant role in the future of content creation, but that doesn't mean we don't need human touch. On the contrary, now that the world is hugely digital, creating deep connections with audiences is more important than ever.
Combining AI tools with hiring copywriters is a win-win strategy for streamlining engaging content production.
In 2023, crafting compelling content requires a thoughtful approach that combines the efficiency of AI copywriting with the value of human creativity and authenticity. By embracing AI AND human copywriting, businesses and professionals can create content that captivates their audience, drives engagement, and ultimately achieves their marketing goals.
